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Your newsletter’s about to hit those inboxes. Are you sure it’s ready?
Those wonderful subscribers on that list you spent ages building didn’t sign up for typos, AI waffle or a messy subject line you wrote at midnight. They signed up for YOU, your insights, your personality, your value.
Before you hit send on your campaign, let me give it the once-over. Because nothing kills your open rates faster than readers wondering if a robot wrote it or you just didn’t care enough about them to check it through properly before hitting send. All the big companies do it, so why wouldn’t you?!
This is more than just proofreading. It’s a proper MOT for your newsletter: checking it works, sounds like you and that every word works hard enough to actually make people want to read it.
Newsletter FAQs
Q: How quickly can you check my newsletter?
A: My standard turnaround is 24 hours. But if you have an arrrgh I got and need to send it panic, message me. I can usually fit extra work in and have it back to you in time to hit send.
Q: What if I’m sending my newsletter tomorrow morning?
A: No problem! Send it over by 3pm today, and I’ll have it back by 9am tomorrow, polished and ready. I’m a small business too; I know all about plate spinning.
Q: Can you check my newsletter directly in Mailchimp/ConvertKit/Substack?
A: Absolutely! I can work with whatever you need me to: Google Doc or Sheet, Word, MailChimp, Canva, Substack, Beehiiv. Whatever’s easiest for you. Just no carrier pigeons, please.
Q: How many rounds of revisions do I get?
A: This isn’t a back-and-forth writing service; it’s a final polish before sending. I’ll do one round, but I’m happy to do second round of tweaks if I’ve misunderstood your voice or you want something adjusted.
Q: What counts as up to 1,500 words?
A: Your newsletter content, including the body and subject line as well as headers and subheads, captions, CTAs. If you tip over the 1,500 words, it’s not the end of the world, but if you’ve written War and Peace, let’s chat about a custom quote.
Q: Do you offer packages for weekly/monthly newsletters?
A: Abso-blooming-lutely. Regular senders get a better rate and priority booking. Drop me a line, so we can work out a monthly retainer, which means you get direct access to my WhatsApp for all those “is this subject line terrible?” messages.
Q: What exactly are you checking for?
A: Everything that makes you look less than brilliant: logical structure/flow, typos, wonky grammar and formatting, AI tells, broken links, yawny CTAs and subject lines. Plus ageneral “does this actually make sense?” check.
Q: Will you rewrite my entire newsletter?
A: Er. No, this is me polishing what you’ve got, not writing it from scratch or pushing notes into prose. This is a professional proofread with added personality preservation and AI exorcism. If it really needs a bit more va-va-voom, though, we can work on ways to do that. Together.
Q: Can you make my newsletter more interesting?
A: I can make it clearer, punchier and more human and hopefully give each word a bit more power so it keeps your reader reading. That’s the plan, anyway.
Q: How do I know you won’t steal my content/subscriber list?
A: Definitely, absolutely not. That would be utterly morally and ethically moribund. I’ll happily sign an NDA if that sets your mind at ease, and I’ll store in my NDA collection. Your business is your business. I'm just here to make your words shine.
Q: What if I don’t like your edits?
A: Where it’s available, I track changes so you can see everything I’ve done. If you don’t like something, just reject it. If you feel like I’ve murdered your voice, let me know and we’ll fix it. In my decades of doing this, it’s only happened once, and we all dealt with it sensibly, like adults.
Q: Can you match my brand voice?
A: Send me examples of your past newsletters or websites/social accounts you like the tone of, and I’ll try to match it without a full rewrite.
Q: I used ChatGPT to write my newsletter. Is that bad?
A: Not at all! AI is such a handy tool, but it really can leave some smudgy fingerprints, which, honestly, stand out like a sore thumb to me. So I remove them without leaving a scar.
Q: How can you tell if something's AI-written?
A: I’ve edited hundreds of newsletters, social posts, emails, web pages and landing pages since the dawn of the internet; I’ve seen writing go through many, many stages, so I just know. There are certain phrases and words that crop up time and again; but it’s the punctuation and grammar that are the biggest tells: serial commas, emdashes rather than endashes, clunkly lists and linking phrases right out of year 9.
Q: Will my newsletter pass AI detection tools?
A: Honestly, the answer is generally, yes, it will pass detection, but AI detection is still only AI. There are many detectors out there, and I always check with the more rigorous ones. But I’ve had detectors reckon the copy I wrote from beginning to end without a whiff of AI was 23% AI 🤷♀️
Q: Do you work weekends?
A: For regular clients and in absolute emergencies, I can, yes, but I can’t guarantee it. Message me and I’ll see what I can do.
Q: Can you check my entire email sequence?
A: Welcome sequences, launch campaigns, the works. If it has words, I can give them a polish and make sure any miskates don’t mess you up. Get in touch.
Q: Is a newsletter check really necessary?
A: Are you kidding? Your subscribers gave you their email address – that’s gold dust. Show up with typos and gobbledegook and it’s like bringing bad wine to a dinner party. It’s your choice, but you’re not getting invited back. Unsubscribe rate says no.
Q: What's the worst that could happen if I don't check it?
A: The best case is a few typos, a bit of cringy AI phrasing, maybe a broken link. The worst case, though shudder. A “Dear [FIRSTNAME]” goes out to all your subscribers, your main CTA goes has no link, there are XXXs and “can we add something here about the deal” in the copy. Buh-bye reputation.