Living style sheet
Your style sheet or style guide is your writing bible. It’s your go-to document that lays out whether your company uses ‘you’ or ‘we’, serial commas or open punctuation, digits or written numbers. And a stack of other stuff.
With a style guide to hand, you know whatever words you put out in the big wide world will ring true and stay consistent.
In creating a style guide or style sheet, I’ll usually work on a tone of voice document, too, giving you a one-stop written branding guide, all you need in one place.
The style sheet is around four or five pages, covering
- brand overview
- punctuation choices
- grammar choices
- writing headings and sub headings
- how to deal with numbers
- spelling and word choices
- cliches to avoid
- Industry- and audience-specific terms
- … and any other elements tailored to your company