Overview

The National Association of Jewellers wanted to update their JET and CAT curricular to suit their current audience (relative newcomers to the jewellery industry who want training to improve their knowledge).

Moving from a stiff, rather formal tone, both courses now have a more accessible voice.

Writing skills

• translate English to English
• use plain English
• incorporate modern examples
• include more idiomatic language

Knowledge base

• jewellery
• sales
• security
• legal jargon
• geology
• education and training

Feedback

“AMAZING. Thank you so much!”

“They look great.  Thanks!”

“Smashing!” 

“It looks fantastic.”