Overview

Commissioned by Melt Content, I wrote a number of travel articles for Mail Travel. It’s fun to inject more personality into writing, something that is not always possible in many items of web content.

Writing skills

• research
• narrative development
• personal voice
• writing for a defined audience
• quiz writing

Knowledge base

• travel
• 50+ target audience
• cruises
• short break
• city breaks
• river cruises

Examples of writing (as Lisa Cowles)