From headlines to editorial copy and press releases, web content to targeted instazines and season windows — yes, that was my ‘Magic in the Making. From Us. To You. For Them.’ in December 2017. My first 🙂

I’ve played my part in much of the Clarks adults words since July 2017. Think all adults shoes and sub brands: Unstructured, Trigenic or Cloudsteppers.

Writing skills

  • appeal to a range of audiences, from 18- to 24-year-olds to Clarks heartlanders of 55+
  • create aspirational lifestyle content
  • develop effective headlines and tag lines that portray brand

Editing and proofreading skills

  • create in-house style guide to maintain consistency
  • ensure consistency across copy coming from external and internal writers

Knowledge base

  • competition research
  • shoes
  • footwear
  • aspirational writing
  • technical phrasing



Proofreader, copy-writer and copy-editor

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