Overview
From headlines to editorial copy and press releases, web content to targeted instazines and season windows — yes, that was my ‘Magic in the Making. From Us. To You. For Them.’ in December 2017. My first 🙂
I’ve played my part in much of the Clarks adults words since July 2017. Think all adults shoes and sub brands: Unstructured, Trigenic or Cloudsteppers.
Writing skills
- appeal to a range of audiences, from 18- to 24-year-olds to Clarks heartlanders of 55+
- create aspirational lifestyle content
- develop effective headlines and tag lines that portray brand
Editing and proofreading skills
- create in-house style guide to maintain consistency
- ensure consistency across copy coming from external and internal writers
Knowledge base
- competition research
- shoes
- footwear
- aspirational writing
- technical phrasing
