Tone of voice document
Before we start writing, it’s really handy to work out who we’re writing for. A little chat will help me identify who your customer is, then I’ll research the demographic, so we can best appeal to your customer with well-chosen words, topics that will attract their attention and in a voice they feel comfortable with.
The tone of voice document is typically three-ish pages, covering
- brand overview
- who is the customer
- how to appeal to the customer
- voice matrix
- words and phrases that will appeal to the customer
- an overview of voice grammar
Having a tone of voice document means I have a clear idea of what you need, and should anyone else write for you, too, they can slip naturally into your voice.